Wendigo

Blog

Essays on traceable fragrance, forest materials, and the principles behind what we make.

Ingredient Deep-Dive

Cedar in Fragrance: What It Actually Is, and Where Ours Comes From

Most “cedar” in candles isn’t cedar. A breakdown of true cedars, common substitutes, and what we use in Embers.

Candle Ingredients

“Clean” is not a regulated term in the candle category. Five things you can actually verify on the label or with the brand.